Business and opportunities: recognize where and how to invest

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  Anyone who wants to stay in the market needs to observe the businesses and opportunities that arise all the time. After all, if you don’t have the tact to understand what the public wants, you could offer products and services that are outdated or uninteresting.

A practical example: IBM, which was once one of the leaders in the computer market, increased its product portfolio and, today, is one of the main investors in artificial intelligence, helping even those who do not understand machine  learning .

Another example is  Apple , which is always offering products that competitors don’t even consider investing in because it knows how to recognize businesses and opportunities for success. When the iPhone was launched, the trend was for cell phones to have more improved physical keyboards. The quality of the touch screen was something out of the ordinary, in addition to the app store, something that didn’t exist at the time. Can you imagine living without all of this nowadays?

Do you want to know how to recognize businesses and opportunities in your segment? See our tips:

How to recognize businesses and opportunities in your sector?

Planning, study and investment (not just financial) are essential factors in recognizing business and opportunities.

Analyze your business

Firstly, businesses and opportunities need to have a market basis. You need to be sure that your product or service idea is really what the market needs. There’s no point investing in something the public doesn’t want.

Is your business idea really an opportunity or just something you’ve held on to and don’t want to let go of? Sometimes giving up takes more courage than investing in an idea that clearly won’t work.

Another way to carry out an analysis and identify businesses and opportunities is by asking questions:

• What problems (social, functional and even emotional) is the consumer facing?
• How can your company help them resolve it?

A product or service must be attractive, financially durable for the company and, of course, add something of value to the customer’s life. Therefore, remember not to “invent” problems, they must be real for your audience! There is no point in advertising showing how “impossible” it is to live without that item if, in fact, it does not bring something innovative to everyday life.

Know your customer

Knowing the audience you are working with is essential to structuring more effective actions.

With the internet, it has become much easier to recognize businesses and market opportunities while strengthening ties with the consumer. On the one hand, this is good, as a brand can turn consumers into fans and even promoters of its products, however, more care is needed on the brand’s part: any mistake, no matter how small, can alienate a select audience.

The customer is more demanding. He can talk directly to the brand, and if the company has this opportunity for such close dialogue, it cannot waste it. Therefore, the conversation must be more in-depth: the user must realize that you, the company, understand what they want and need.

Therefore, the concept of target audience is already too broad for this type of more specific approach that seeks to understand the businesses and opportunities available. That’s why the persona was created, that is, the model of your ideal client. Instead of creating content, products and services for an audience of 35 to 45 years old and professionally active, create for Pedro, 38 years old, a business administrator and workaholic.

Your persona must have at least the following information:

• name, gender, age and profession;
• instruction level;
• region and type of residence (do you live alone?);
• marital status (do they have children? Do they live with them?);
• hobbies;
• dreams and ambitions;
• how she usually gets information (computer, cell phone, television, newspaper);
• what are your main problems;
• how your company can help resolve them.

It may seem like a lot of data, but believe me, the more you have, the better. They will serve as a basis not only for you to find business and opportunities, but once you find them, you can create an entire communication plan that speaks directly to that customer, as well as products and services aligned with what they want.

Study the competition

Recognizing business and opportunities also means knowing where your company is failing . To do this, there is the famous SWOT analysis, which helps you discover your own strengths, weaknesses (internal factors), threats and opportunities (external factors).

But you don’t need to stop there. It’s time to understand how other companies work their own businesses and opportunities to offer something aligned (but better), improve what’s missing in your business and invest in what the competition is missing.

You can count on offline (mystery shopping) and online (data analysis from competitor sites) strategies. Both are valid and bring surprising results.

Invest in networking

Networking is a great method of understanding how businesses and opportunities work.

Networking is the famous network of professional contacts and can be fundamental in learning to recognize business and opportunities. It can be made up of former employees, former bosses, partner companies, suppliers and other managers who have never worked directly with your business, but who are from a sector that may need your products and services.

If you want to increase your networking, the first option is to have a LinkedIn profile. Create one for yourself and a page for your business. In your profile, include professional characteristics, a text that summarizes your career and all your qualifications. On the page, write the company’s history, missions, visions and values , as well as a detailed summary of its products and services. Don’t forget to update it constantly.

Another more effective and personal way to learn to see gaps, businesses and opportunities is through events and lectures in your sector. These corporate meetings allow you to meet leaders, managers, analysts and other high-ranking professionals in your sector and adjacent areas. In addition to learning more about your business, you gain new contacts that could provide you with an opportunity to explore new areas.

 

What is an incentive campaign and how it can help your company

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  It is normal that, at certain times, teams feel discouraged and do not achieve good results. Low sales season, tense organizational climate and lack of motivation are some factors that contribute to this negative result. To reverse this problem, many companies implement an incentive campaign.

Have you ever heard of this strategy? In this post, we will discover what an incentive campaign is, how to implement it and the main types of awards. Check out!

What is an incentive campaign?

The incentive campaign is a strategy to encourage better results from employees. The objective is to get teams to engage and recognize who achieved the best results. Therefore, it is necessary to plan and think about interesting awards for employees.

In this post, we will stick to the more traditional ones, which do not require this type of bureaucracy.

There are several types, but, basically, they all must follow the same structure to be created:

• Brainstorming : “brainstorming” is a technique for stimulating the creation of ideas in meetings. It enhances the creativity of participants because, although it has rules, it does not censor the imagination. Furthermore, many secondary ideas can be created from the first ones. For brainstorming to be successful, you and the participants need to gather many ideas in a predetermined amount of time;
• Planning: Any successful campaign requires a lot of planning. Theme, objective, individual and collective goals, strategies, prizes, deadlines and dates, for example, must be included in this file. It will be the basis for all actions, including the briefing;
• Briefing: this is the agenda of your incentive campaign, that is, the script with all the information to put the project into practice. Although it contains everything most important for the campaign to take place, the briefing needs to be simple. Try putting everything into listed topics;
• Definition of participants: it is very important that you define who can participate in the incentive campaign. If there are several sectors, it is important that each one has a distinct goal, so that competition is not unfair.

Even though an incentive campaign gives prizes and commissions, it must be thought of strategically, that is, designed to generate results in the short, medium and long term.

What to do to motivate employees?

Incentive campaigns are great ways to motivate employees and make the company more productive.

The incentive campaign, therefore, serves to motivate employees and make them work happier. Therefore, it is necessary to think about awards and bonuses that meet this objective. There are many types of awards and the company can choose the most appropriate for the situation.

Some examples of the most common bonuses chosen by companies are these:

• Scholarships (for the employee or their children);
• Debit cards with a good value entered;
• Travel with companions;
• sums of money;
• Computers;
• Televisions;
• Cell phones;
• Dinners;
• Tablets;
• Courses;
• Cars.

Of course, money is always a good idea, but having other types of awards is also important to value your employees. Rewarding a trip, for example, could be the opportunity the employee was waiting for to get to know a different place.

To find out which award is most interesting for your employees, it is essential that those responsible for the campaign draw up a profile of their salespeople. This way, your company will be able to offer more varied awards, but which are attractive to teams .

How can I make my incentive campaign a success?

Check out some tips on how to be successful in an incentive campaign.

Here are some tips for running an error-free incentive campaign:

Support the campaign until the end

The planning of the incentive campaign must be careful and very well done. Therefore, you must support the campaign ideas until the end. If something goes wrong, have a plan B — a second set of strategies that can reverse a bad outcome.

Create collective goals

Even if the objective is, for example, to reward the best salespeople, it is essential to motivate and recognize good group work. Having a collective goal allows everyone to be rewarded when it is achieved.

With individual and collective awards, the employee will make an effort to reach his own goal without feeling the need to maintain a very fierce competition with his colleagues . After all, in everyday life what matters is teamwork.

Engage the participants

Employees will not feel motivated to participate in the incentive campaign if the company does not involve them. In addition to attractive prizes consistent with what they want, it is important that they see other benefits, such as the opening of a new branch, the possibility of promotions and the creation of new positions.

Report on the progress of the campaign

Whether positive or negative, it is important that teams are aware of the outcome of the campaign. They can change their own strategies to reverse a bad situation. However, be careful when doing so not to give the impression of demanding or flattery.

The numbers or results from the last few weeks, for example, you can leave to reveal at a final event.

Hold a final event

A  final event can also be a motivation for your nurturing campaign. A party, dinner, lunch or  lecture with one of the company’s leaders can be the opportunity to unite employees with senior management. Furthermore, it is an opportunity to recognize those who have done exceptional work.

Get out of the ordinary and create a different event at the company. You can even hand out certificates, trophies or medals to the winners.

As you have seen, an incentive campaign can bring incredible results in seasons of low demand. Furthermore, it helps to raise employees’ self-esteem, unite teams and encourage healthy competition.

 

Discover the importance of job satisfaction for your company

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  With routine, it is common for us to see our work as something almost mechanical, something we do automatically and, often, without thinking. The problem is that, in addition to dehumanizing production itself, this way of working causes discouragement and reduces productivity, in addition to negatively affecting the employee’s perception of themselves. Therefore, seeking satisfaction at work seems to be an important point not only in professional life, but also in the self-esteem of any individual.

In this post, we will talk more about the importance of job satisfaction for the organizational climate and worker health. Check out:

What does it mean to have job satisfaction?

Job satisfaction is the employee’s attitude towards their professional tasks. In general, being satisfied with your work means seeing yourself as capable of fulfilling your role and, above all, seeing that it has a purpose, recognizing the work as essential for the company.

This satisfaction may vary from one employee to another. After all, it is a subjective concept , which largely depends on what each individual sees as essential for their career. Although it may seem like salary is the most important factor, it won’t be enough to maintain job satisfaction for long. If expectations are very different from reality (in a negative way, of course), money is unlikely to reverse this situation.

How does job satisfaction influence the day-to-day running of the organization?

Promoting professional satisfaction brings numerous benefits to the company:

• Less turnover: a satisfied worker will not feel the need to change the work environment;
• More productivity: those who work with satisfaction produce more, regardless of the workload ;
• More profit : whoever produces more reaps more results. As a result, you become more satisfied — it’s like a cycle of satisfaction;
• Promotion of the company: an employee who finds satisfaction at work promotes the company inside and even outside it. He is not only able to acquire new employees, but also new customers;
• Health: cases of psychological illnesses are responsible for a large number of sick days. A professionally satisfied employee lives in an environment that promotes mental health.

The following are considered components of job satisfaction:

Check out now the characteristics that a company should look for so that its employees are satisfied at work.00

According to  research by Dow , a global human resources consultancy company, there are 6 fundamental factors for job satisfaction:

• Pride in the company where the employee works: the employee needs to realize the value of the company, perceive it as someone who values ​​their body of work and, above all, does work that is truly useful for society;
• Justice and respect: the company values ​​the work of teams and treats them fairly, without valuing one employee over another;
• Valuing work: the company values ​​the employee’s work and rewards them fairly;
• Professional fulfillment: the employee sees value in their work, feels motivated to work and sees a  promising future in the company ;
• Autonomy: the employee does not just carry out tasks — he is intelligent and independent to carry out them in the way he thinks is most correct;
• Team management: a good manager, who treats each team member with respect and values ​​each member, is a key factor in job satisfaction.

Furthermore, there are other important factors that also significantly influence job satisfaction:

Desktop

The professional environment influences the employee’s perception of their work in several ways. It ranges from the organizational climate ( relationship with co-workers, sexual and moral harassment, the company’s attention to professional requests, etc.) to the physical structure (furniture, computers, bathrooms, lighting and security).

Both factors related to the environment, by the way, reflect how the company sees its body of work — another major influencer of job satisfaction.

After all, who will feel motivated in an unsafe place with precarious conditions for carrying out activities?

Health

When we talk about health, we are not just referring to physical health, but mainly to the employee’s mental health. Cases of stress can be responsible for both physical and more serious psychological damage, such as depression. Burnout syndrome, chronic stress caused by professional exhaustion, was  included in the WHO International Classification of Diseases .

The World Health Organization (WHO) recommends that companies invest in the mental health of their employees. Actions promoted by the human resources sector, organizational culture that prioritizes the worker’s quality of life, workplace gymnastics and the presence of a psychologist can make all the difference in the quality of life of your team.

Salary and benefits

Although it may not be decisive, a salary commensurate with the position is an extremely important factor in job satisfaction. Employees need to realize that their work is duly recognized and remunerated. Other forms of financial satisfaction also occur with aid, such as meal, food and cultural vouchers, as well as medical and dental plans.

 

Types of recruitment: see which is best suited for each situation

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  When hiring a new employee, the company must carry out a selection process to choose the best candidate (or best) candidates. However, there is not just one way to select candidates. Did you know that there are several types of recruitment?

Not all companies will find the ideal professional by recruiting new candidates. Often, the talent you are hoping for may be in the company itself, but in another position. Another issue to consider is logistics: a candidate who lives far away may have difficulty going through all the stages of a selection process, as they will have to pay for transportation costs, for example.

If you want to hire new employees for a strategic vacancy, you must have a good diversity of candidates and a good recruitment strategy. To do this, continue reading and learn more about the different types of recruitment:

What types of recruitment can I adopt in my company?

Internal

The first type of recruitment is internal recruitment, which is carried out only with those who already work at the company. This can be a good strategy to use if you are looking for someone for a strategic position that requires extensive knowledge of the company.

The good thing here is that you already have someone who knows the organizational culture and the  company’s mission, vision and values . Another advantage is that employees who see growth in the company — that is, a career plan — work with more motivation.  Internal recruitment is also a chance to recognize the talents you already have at your disposal.

Some companies recruit internally for the company’s most important positions, and only hire outside candidates for operational positions.

When using this type of recruitment, it is essential to offer conditions that encourage employees to participate. If they only see additional responsibilities, but not benefits that justify this increase in responsibility, they are unlikely to be interested.

You can disclose all requirements, duties and benefits in the  company’s internal communication tools : newsletters, bulletin board, intranet or social network, for example.

External

It is one of the types of recruitment carried out with candidates from outside the company. The external selection process is a way of bringing “new faces” to the business. This type of professional is usually more motivated and committed to showing that you were right to hire them.

One of the advantages is that the external candidate usually brings skills and knowledge that you cannot find in employees. It is a way of bringing new qualifications to the company itself.

Another benefit of the different types of recruitment is that you are faced with a large number of candidates and have the opportunity to bring more diversity to the teams.

There are several ways to advertise a vacancy: social networks (via the company’s official profile), job  sites and Facebook groups are the most common places. However, to optimize the time of the company and candidates, be very clear about:

• necessary assignments;
• functions;
• wage;
• form of contracting (CLT or PJ);
• time;
• benefits.

Mixed

Among the existing types of recruitment, there is mixed recruitment, in which the contractor must be impartial among competitors.

The mixed model unites the two previous types of recruitment. It can happen in 3 ways:

• Privileging the internal public: the vacancy is open only to the internal public . If there is no one with the necessary skills, it is announced for external competition;
• Privileging the external public: the vacancy is open only to the external public. If the selection process is not successful, the company opts to promote someone who is already integrated into the operation of the business;
• Concurrent: both internal and external audiences participate. If you choose this among the types of recruitment, you must be impartial.

Online

With the advancement of technology, today we can hold meetings with clients anywhere in the world — all you need is an internet connection. So, why not bring this advantage to your company’s selection process?

The other types of recruitment mentioned can, to some extent, limit your selection of candidates. After all, someone who is very qualified but lives far away may not compete for your position.

Remember that simply advertising the vacancy and prospecting for CVs are still part of online recruitment. In fact, it can be done partially or completely online.

It is even possible to hire someone to work remotely. Home office allows you to work with qualified professionals from anywhere on the planet , as long as the offer is interesting for both of you.

Recommendation

Although this form of selection is a little different from other types of recruitment, it also happens. You ask employees for recommendations from external professionals. Although it is used by some companies, it is not well regarded. Let’s look at some reasons:

• The employee can recommend someone just for friendship, not for qualifications;
• Companies that only hire recommended professionals are not usually seen as fair or correct;
• Employees themselves see this type of recruitment as unfair;
• This type of professional tends to generate high turnover if they do not have the necessary skills for the position.

However, referrals can also produce good workers. To do this, you need to:

• Before selecting the candidate, ask for the CV of all the professionals indicated. Thus, selection takes place more by ability than by affinity, approaching other types of recruitment;
• The person responsible for choosing the new professional does not know who nominated who;
• The professional you nominated acts as a “mentor” for the new hire, explaining the roles, organizational culture, way of working and everything necessary for the employee’s inclusion.

As you have seen, there are several types of recruitment — it is up to you or the human resources team to select which is most suitable for your company.

 

How to organize a company’s finances? See 6 tips here

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  The financial sector of a company is a key factor for survival in the market . After all, any business needs cash to sustain itself. Also, it can take months to years to make a profit. In the meantime, you need to have the capital to support all of the company’s physical and human resources.

Are your company’s finances a mess? Is money going out without you knowing how? In this post, we’re going to learn 6 simple ways to organize a company’s finances. Check out:

How to organize the financial side of a company?

The financial sector of a company must be well organized and efficient, as it is responsible for the smooth functioning of the company in general. It is this sector that must carry out the cash flow and define which expenses must be made and which ones need to be reduced.

Here are 6 tips on how to keep your business accounts up to date:

1. Have a cash flow

Cash flow is one of a company’s main financial control tools. It works as a guide, which helps you see how much money came and went from the business in a given period.

Although it is basic, cash flow is essential so that you know how much is coming in and, most importantly, how much and how it is going out.

In it, you must register:

• all receipts, that is, cash payments, deadlines and duplicates, for example;
• all payments, from fixed to punctual;
• expected receipts and payments until the end date: in both payments and receipts, it is important to include forecasts for the following months. This way, you have an idea of ​​what can or cannot be spent and, most importantly, an idea of ​​which months will be tighter.

Although you can organize a company’s finances in a notebook, it is much more organized and safer to use management software for this.

With organized cash flow, you will have an idea of ​​the available balance of your business. It must be equivalent to the resources available in the company’s cash flow or deposited in the bank.

2. Evaluate the company’s performance

It is important to periodically evaluate developments, whether in the financial sector of a company or in other sectors.

When you do the company’s strategic planning, you need to define:

• where your company is;
• where you want to go;
• what to do to achieve these goals.

Therefore, it is always important  to measure results to know the company’s current situation — and this not only in relation to market positioning, but also on the financial side.

So that your company does not stagnate, create objectives and financial goals with a deadline to achieve them . This way, you create a willingness to go after and move the company’s profits.

3. Have financial management software for companies

As we said above, management software is the best option for organizing a company’s finances. Although the notebook is already traditional, it does not allow easy visualization of all the values ​​you need to analyze. Furthermore, entering payments and receipts is manual, while the program updates everything automatically.

Still not convinced? Software reduces costs , creates reports, integrates data, collects financial information from different segments and much more. Better: they are used to organize everything from the finances of a small company to a large, already consolidated company.

The two most important types of software to have in your company are enterprise resource planning (ERP) and customer relationship management (CRM). But before choosing them, check the main services offered (including financial ones) and whether they are updated periodically.

4. Invest in financial education

Studying the structuring of a company’s finances helps you understand what to do and how to apply theories to your business.

When you own a micro or small business, understanding financial education is even more important. There are not many resources to contain a very high expense or a market error that could compromise the stability of the business. Therefore, understanding how financial transactions work and mastering technical terms is essential.

Therefore, to find out more about how to manage a company’s finances, try to find out more about financial management, statistics, financial mathematics and accounting. Books, videos and blogs already give you a good background so you can take your first steps. However, having a business consultancy can bring more effective results.

5. Have discipline

These tips will be of no use if you are not careful with the capital of your business. Spending without considering monthly expenses can push your business into debt. Therefore, a company’s financial needs careful monitoring. Fixed and total cost, profit margin, billing, nominal profit and debt level must be analyzed periodically.

Another question: did your company get good sales this month and are you already thinking about spending? First, you must analyze net income; secondly, save that amount for unforeseen circumstances and downturns .

6. Separate the personal from the professional

In small companies, it is very common for the manager’s account to be used for business receipts and payments. This is a big mistake. You end up mixing your accounts with your professional finances and, by mistake, you can use money that belonged to the company for personal purposes.

As you have seen, it is easy to get confused and disorganize a company’s finances. However, this sector is the heart of the business. Without it functioning at its best, it is difficult to move forward.

 

Learn how to organize your company’s finances

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  A company’s finances are very important to keep the business running smoothly, without risks to its financial health .

In small businesses, it is sometimes common for managers to mix company finances with personal finances. And this problem is just one of the many they face when organizing the company’s finances.

Even so, this disorder is no reason to worry, as with a little effort it is possible to organize everything. But you need to act quickly, before it’s too late.

This is because the market does not usually offer much room for error, which can become a risk for business.

When the manager dedicates himself to organizing the company’s finances, he is able to raise costs, account for waste and identify the exact level of debt.

Furthermore, it better understands the necessary investments that have proven to be good options for the company.

However, it is common for many people to have doubts when organizing their own finances, making it seem impossible to organize the institution’s.

In this article, we will give some tips for doing this and explain why spending control and strategic planning are important.

Why is expense control important for companies?

In an increasingly competitive market, controlling expenses has become essential for business survival. It is what keeps companies competitive.

Without this control, profitability may be compromised, making it difficult for the company to achieve its goals and objectives. And among the main benefits of controlling expenses are:

Greater insight into the flow of resources

Expense control allows the manager to have a much more comprehensive view of the organization’s monetary resources. This avoids wasting funds by quickly resolving problems.

Quality budget structuring

Expense control also allows a white diesel generator rental company to better see how its budget is structured.

This optimizes planning, bringing more transparency and objectivity to business financial management.

As a consequence, there is a positive impact on all processes, such as administrative routines and all other activities.

Identification of waste

Spending targets are important and must be achieved, when this does not happen, the manager can identify quickly, due to spending control.

This makes it easier to evaluate points that need more investment.

Improves decision making

Even decision-making is positively impacted when a show scenography company applies cost control.

This allows it to evaluate the best strategic investments and the impact on its profitability. This attitude allows the company to maintain its competitiveness in the market at a high level.

Importance of strategic planning

Strategic planning is a resource that helps companies achieve their goals, and just like cost control, it is important.

This planning is necessary because it describes the path a company must take to achieve its objectives.

In addition to offering this strategic guidance, it specifically guides some areas, such as:

• Financial;
• Marketing;
• Human Resources;
• Logistics.

To set it up correctly, the manager needs to consider some fundamental aspects, such as:

Gather the management team

Each manager or supervisor knows exactly what happens in their sector. Therefore, he understands the needs and challenges he is facing, and it is important to consider each person’s opinion when putting together strategic planning.

Analyze the scenario

It is important to identify the company’s highs and lows to also identify the scenario in which it operates.

Therefore, it is important that managers of a coffee shop with a professional barista identify internal and external factors that impact reality.

At this stage it is possible to identify threats and opportunities that involve the company’s development and growth.

For a good analysis, it is important to question economic, technological, social and political-social forces.

Pay attention to the behavior of the target audience

Just as the market is constantly changing, so are consumers. Therefore, it is important to observe the public’s desires, needs, objectives and consumption patterns.

Furthermore, it is essential to observe those company actions that work and bring good results so that they can always be improved.

Set clear goals and metrics to evaluate results

Goals and objectives must be realistic and achievable, with well-defined deadlines.

Furthermore, it is also important to keep in mind how, when and what is needed to achieve the expected results.

Both expense control and strategic planning are fundamental for organizations.

But, it is financial management that will make a party utensil rental company grow considerably. However, it is important to know how to organize it.

How to organize the financial management of companies

Having a company’s financial sector is essential for it to remain active and competitive in the market, and to be able to grow. But to do this, you need:

Exercise discipline

Discipline is very important and must be cultivated continuously.

This is because companies need to closely monitor performance indicators, such as revenue, fixed costs, total cost, nominal profit, profit margin and debt level.

Separate the accounts

Mixing personal accounts with company accounts is a serious mistake. Despite being a common mistake, it is essential to rigorously organize all resources allocated to and from the company.

Furthermore, these resources should never be mixed with those in the manager’s personal account, as they are funds intended for different needs and there is no way not to separate them.

Know deadlines well

It is important to be fully aware of the deadlines and also the receipt and due dates of the bills. This attitude avoids delays that generate fines and interest.

Knowing the deadlines is the first constructive attitude to improve and control cash flow.

Furthermore, a game rental company for events needs to establish priorities for everything in the medium, long and short term.

Especially when it comes to debts, it is essential to know which ones have the shortest term.

Set an annual budget

There are investments that can prove to be an excellent opportunity, but they must always be well controlled and calculated so as not to destabilize the business.

An example would be hiring a new service, expanding a sector, hiring new employees, purchasing tools, among others. However, it is important to make an annual budget before investing.

This planning helps to establish a limit value for the investment, which can be applied without causing losses.

But first, it is important to hold a meeting with everyone involved to plan accordingly.

Manage suppliers

Managing suppliers is one of the activities that most concern businesses in different sectors, such as an event cleaning company .

Institutions often have more than one supplier, which requires even better management from them.

Poorly managed chaos can impact the financial sector, causing several problems.

Because of this, it is important to analyze the list of suppliers and maintain a good relationship with all of them.

Negotiate payment terms

In addition to having a good relationship with those who do business, a party and event filming company needs to have good payment options.

To do this, it is important to adjust deadlines and negotiate amounts and installments to avoid high payment amounts at once.

This can lead to delays that generate excessive interest, turning the problem into a snowball.

Therefore, it is necessary to evaluate which are the best options for the financial sector, analyzing all transactions and options involved.

 

How corporate events can increase business growth

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  Does your company usually invest in corporate events ? In different formats, they significantly influence business growth. There are different types of formats, and each one is tailored to what you want. A lecture, for example, can increase internal productivity, while a conference can transform your business into a reference in the segment.

Regardless of your goals, corporate events will help you achieve them . This is because you can talk to the internal public, potential customers, distributors and even other companies.

Want to learn more about how they can accelerate business growth? Check it all out in this post!

How do corporate events optimize business growth?

Corporate events can expand your contacts and increase business growth.

See how lectures, workshops and other events make all the difference in a company’s strategies:

Germ networking

Events increase business growth because they put your business in contact with people from different sectors who may be interested in your type of work. At trade shows, you deal with the public and various companies that are also advertising. In workshops, for example, you come into contact with the most important professionals in the market.

Motivate employees in milder times

After periods of intense work and earnings, it is normal for the season to be low — after all, people are paying their bills and stabilizing their savings. For companies, this is a time of falling earnings and, consequently, production.

In general, corporate events encourage employees. If it is aimed at an internal audience, such as a lecture or an internal workshop, it may be an opportunity to occupy free time with something productive and outside the employee’s routine.

Furthermore, it is a way to raise your self-esteem, as you will be learning something that will be useful in your routine. A motivated professional is a key factor for business growth.

Transform the company into authority

When one of your company’s professionals gives a talk or participates in a conference, they act as a spokesperson for your business. Therefore, when it does well, your entire company solidifies.

And this advantage happens both inside and outside the company. For example: if a manager gives an excellent workshop, internal professionals will work more motivated and respect leadership even more, as they will realize that they are led by someone who understands their segment.

In forums and conferences, presence is a chance for business growth and solidifying the company’s image in the minds of participants. Therefore, it is essential that the professional who will represent your company is very prepared.

What are the main types of corporate events?

Events can be of different types and in many formats, each one to meet a need.

We have already talked in more detail about the  most common types of corporate events in companies, but let’s summarize here:

• Lecture : it is smaller in size and aimed at those who want to achieve a very specific objective within the company. For example, raising awareness about types of harassment in the company, aligning a department or talking about mental health at work;
• Forum: here, discussions are promoted by the audience and mediated by a moderator. The good thing is that this event format can also be done online, this way, it is possible to create relationships with other companies, which can lead to great business growth.
• Workshop: this is training that can be done with both internal and external audiences, but ideally the number of participants should be small. It works like a workshop or training, in which participants learn and put it into practice, as previously stated, it is an excellent opportunity for business growth;
• Conference: is a broader corporate event, aimed at a wide number of participants and spectators. The conference leader is usually an authority on the subject covered. So that the audience can express themselves, the event also has a mediator;
• Fair: external event with the participation of several companies. This is the time when you promote your product or service to potential customers and, as a bonus, you can establish partnerships with other organizations, which can help you grow your company.

However, there are other types of events that you can also adopt in your company:

• Launch event: to launch a product or service from your company onto the market;
• Symposium: meeting with speakers to debate a current topic. The public also participates;
• Convention: events with professionals (both internal and external) with the aim of stimulating strategies and guidelines for new businesses;
• Congress: meeting with several experts debating on a specific subject;
• Gymkhana: event in which employees divide into groups and compete with each other to win a prize.

Corporate events stimulate business growth both within the environment and in the job market. They deal with different audiences and can be done in various formats.

The human resources sector, for example, can study which event will be most successful among the internal public, while the marketing team helps to understand the format that the market demands  and which has the most to do with your company’s positioning .

As you have seen, a corporate event stimulates business growth in several ways. But for this to happen, it needs to be well constructed, have experts, and that, in the end, the participating public leaves in a different way than when they entered. It must bring something new and really relevant to your audience. So no matter the format — you need to invest.

 

Market intelligence: what is it and why is it important?

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  Large companies know the importance of being on top of market trends. After all, they are the ones who say what the public wants, and the companies that stand out are the ones that know how to listen to them . That’s where the role of market intelligence comes in!

And small and medium-sized companies cannot — and should not — be left behind. It is necessary to invest in techniques and technologies that show trends in consumer behavior and the market in general. This is why you, the manager, must invest in market intelligence.

Don’t know what it’s about? Well, believe me: working with market intelligence (also called business intelligence or BI) will make all the difference in your business. In this text, you will learn more about what it is and how to insert this strategy into your business. Check out:

What is market intelligence?

Market intelligence is a set of data capture techniques to obtain various important information for your business and, consequently, insights to improve it. This data concerns several segments, such as:

• consumer behavior;
• target audience profile;
• competitors;
• marketing;
• products;
• sales.

Although it is a strategy more commonly used today, the concept was created in the 1950s by Hans Peter Luhn, a famous researcher at the time. In his article “A Business Intelligence System”, he already proposed capturing data using automation resources.

In the 80s, with the advent of the internet, this idea began to become popular. From then on, professions specialized in processing this data began to emerge, such as information analysis, information engineering, modeling and data management.

The information contributes to the formulation of strategies that will move your business forward. Therefore, they must be analyzed carefully. With the advancement of technology and the amount of information available online, you have a very rich universe of data at your disposal.

How does data collection for the market intelligence technique work?

Collecting data for market intelligence has become much easier with the internet.

In this technique, data is divided into two forms:

• Primary: they are generated on demand through surveys and questionnaires commissioned by the company itself. They usually aim to understand the public’s opinion , but all reports made with information about your company (marketing, sales and finance, for example) also contain primary data;
• Secondary: data already available for consultation. They are present in research, books and articles available on the internet. Surveys carried out by other organizations or made available by government agencies are also secondary data. Despite their ease, they do not have specific information for your business.

Previously, doing primary data research was expensive. Today, with the internet, this task has become much more affordable and easier.

So, to carry out market intelligence, it is necessary to collect all the material and separate what will be really useful for your company, as the intention is for the data to provide a global view of the company. Some information can be collected and analyzed over a longer period of time (quarterly, semi-annually or annually), while others require analysis over a short period.

How to adhere to market intelligence in the company?

All sectors of the company must collect data and this data must be studied analytically.

Ideally, each sector should carry out this data collection. For example, the marketing manager collects and analyzes marketing data; sales, ditto. This collection must be standardized, to bring everything the company really needs and optimize collection.

Through applications and automation software, you collect data in the field and simultaneously share it in reports in a quick and organized way.

A practical example

You have a shoe store and you need to implement market intelligence. To do this, you need to know how much is spent on purchasing shoes from suppliers, that is, the direct costs. As they often vary over time, you need to investigate them periodically.

Then, we move on to secondary costs: expenses for rent and electricity for the store, taxes, salaries.

Now it’s time to find out how much you earn from each shoe sold, how many shoes are sold per day, which days of the week there are the most sales, what is the value of the average ticket, whether displaying the product in the window has any impact and much more . With this, you will know, for example, which times of the year sales are strongest and, mainly, whether the store is making a profit or a loss.

Data veracity

The information must be true. If there is any doubt about the veracity of something, discard it. Remember that they will guide the decisions that will guide the company’s future .

This data must be organized in spreadsheets or a management system. From there, analyzed so that all decision-making in each sector has an analytical basis, and not on pure guesswork.

Data analysis culture

From the analysis and separation of everything that is really useful, all decisions in your company must be made based on this data. Therefore, it is important to have a team made up of professionals with an analytical profile , who already work with data and numbers.